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Genie UK integrates MotionBridge to simplify WAP navigation

By Anonymous

Available on the home page and at the end of each main menu, the “Go To” item allows end-users to fast-type a keyword and to be automatically re-directed toward the corresponding service. For example, users typing “time4live” or even “84633675483” (8 for T, 4 for I, 6 for M and so on…) will be automatically re-directed toward the sports site (http://wap.time4live.com/). The site is reached in 9 keystrokes instead of 81 for the URL input!

On top of MotionBridge’s 10,000 referenced WAP sites, Genie defined its own set of keywords and synonyms, providing a true, universal navigation system that is able to redirect users inside or outside the portal with the same efficiency. For the first time, users do not have to know “where” is a service or to remember its URL, which will substantially increase mobile Internet usage.

Hugh Griffiths, Head of Portals for Genie UK, says “It is essential that we continue to deliver Genie - Europe’s largest WAP portal - in a way that customers find easy to use and useful. Integrating this Go To feature enables us to put thousands of WAP sites around the world alongside Genie’s own services – accessible by every Genie user.”

Due to Genie’s market share and leadership, MotionBridge integration inside the portal is a definitive step toward establishing a new standard for Mobile Internet navigation.

About Genie
Genie is BT Wireless’ mobile Internet portal and is comprised of web and WAP portals in the UK, the Netherlands, Germany, Italy, Spain, France, Hong Kong, Korea and a WAP portal in Malaysia with more than 5.5 million registrations in total. * One of the major players in the mobile Internet portal market, Genie offers content including cutting edge entertainment, mcommerce and games developed with partners like Amazon.com, E4, Emap, Ladbrokes, MTV and Digital Bridges. Also the latest sports, news and business information from Bloomberg, Europapress, the Guardian Unlimited, 451.com and T D Waterhouse. Genie launched the UK’s first WAP flight check-in services with British Airways and features bargain travel discounts from lastminute.com. Genie has also partnered with world-leading portals AOL, MSN, Yahoo!, Freeserve, and top regional partners Asiacontent.com, Deutschebank, Hallmark, keljob.com, Postbank, Palm, Sportal, La Metro and Vitaminic.

Genie also functions as an application service provider (ASP) to network operators in conjunction with our partner, Seven, offering hosted, secure access to enterprise applications through an integrated customized portal. Genie also provides mobile Internet communications and portal services on a hosted basis in the Asia Pacific region. Other key partners include Openwave Systems, Looksmart, Siemens and Palm.

In November 2000, Genie launched the UK’s first exclusively online mobile service offering mobile phones (www.mobile.genie.co.uk/shop/) with mobile Internet access through text messaging and WAP, soon to be offered in other markets.

For more information about Genie, please visit: http://ir.ccbn.com/ir.zhtml?t=GNIE&s=400

*Genie traffic and user data sourced from Red Sheriff, 30 June 2001, Genie’s data collection software and from Genie registration database.

About MotionBridge
Typing an Internet address is very tedious on a phone keypad. Browsing search engines or directories is becoming cumbersome as the number of available services steeply increases. MotionBridge provides an amazingly simple and universal solution, based on services keywords. MotionBridge allows mobile Internet users to access the service they want in a few keystrokes, whatever its location inside or outside the portal, and without having to remember anything else than its name.

While MotionBridge already provides a direct access to more than 10,000 WAP sites, its flexible and distributed architecture also allows mobile Operators and Portals to define their very own keywords and re-direction addresses. In their turn, Content providers can secure their mobile Internet identity directly on MotionBridge’s web site.

MotionBridge has already convinced leading mobile carriers, like Orange in France, KPN in Netherlands, and is currently undergoing talks to rapidly establish it as the standard for mobile Internet naming.

MotionBridge and the MotionBridge logo are registered trademarks of SPeeQ S.A. All other trademarks are the properties of their respective owners.

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